The Rebrand: A fresher, professional appearance after 30 years!
So the elephant in the room… Technology International has been redressed! After some 30 years of the same style, logo and branding we decided it was high time for a fresher, sharper look that better suited the company in a modern, globalised economy. The decision was taken to rebrand the company whilst our new website was being launched, an opportunity – we felt – that wouldn’t come around very often.
Our rebrand has been undertaken with care and consideration for our outgoing style, which – interestingly – originally came about through accidental means when the branding and logo were completed before the naming rights for the company were secured. This, in essence, has left us using a logo (for 30 years!) that technically made no sense as it had been designed around a different company name! Ask us about it next time we meet…
The rebranding allows us to play a lot more with our style, opening us up to using more photography and colourised images, interesting logo colour variations, an expanded typography range and an overall more exciting, dynamic brand identity. But, although quite a move from our old style, the rebrand is just that: a rebrand. Nothing more, nothing less.
New style, same Technology International
The company structure, personnel and ownership is remaining as before, with no change to the excellent service and expertise we provide our clients across the globe. We will remain at the forefront of regulatory compliance, using combinations of testing, documentation and sound engineering practice to ensure you receive the most cost-effective engineering rationale needed to prove conformity with applicable regulations.
We hope you enjoy both our new website, which has been designed to maximise user experience by making it particularly easy to navigate and accessible on all devices, and our rebranded style. We look forward to continuing to work alongside your business and hearing your thoughts on our new look!